The Real McCoys 12 oz Hooded Sweat Navy

The Real McCoys 12 oz Hooded Sweat Grey

The Real McCoys 12 oz Black Sweat

The Real McCoys 12 oz Grey Sweat

The Real McCoys 12 oz Navy Sweat

The Real McCoys Oatmeal Sweat - A Superdenim Exclusive

Style Snap 20

Edwin Gitman Vintage, Trickers, Nanamica

Style Snap 19

Post Overalls Gitman Vintage Yuketens

Style Snap 18

Rocky Mountain Gitman Vintage Post Overalls Viberg

Style Snap 17

Nigel Cabourn, McCoys Denim, Gitman Vintage, Buttero

Style Snap 16

The Real McCoys Denim, Batten Sportswear, Tender, Homespun, Buttero

Style Snap No 15

The Real McCoys, Homespun, Joe McCoy Denim, Yuketen

Style Snap No 14

Edwin Overworks, National Athletic, The Real McCoys, Rocky Mountain Featherbed, Viberg, Nanamica

Style Snap No 13

Nigel Cabourn, Tender, Viberg, Nanamica

Style Snap No 12

Nigel Cabourn, Yuketen

Style Snap No 11

Nigel Cabourn, Tender, Viberg

Superdenim Style No 10

Joe wears Real McCoy's tee, Post Overall shorts, Yuketen shoes, Lunettes Kollektion sunglasses and Superior Labor bag (slowdownjoe.com)

Superdenim Style No 9

Joe wears Real McCoy's jacket, Levi's Vintage shirt, Sunny Sports pants and Viberg shoes.

Superdenim Style No 8

Joe wears Batten Sportswear jacket, Kato AAA shirt, Filson shorts, Yuketen shoes and Mt Rainier bag.

Superdenim Style No 7

Joe wears Cabourn Basic tee, Cabourn shorts and Buttero Chukka sneakers.

Superdenim Style No 6

Joe wears Nanamica parka, Gitman Vintage shirt, Edwin Overworks pants and Mark McNairy shoes.

Superdenim Style No 5

Joe wears Cabourn jacket, shirt and shorts.

Superdenim Style No 4

Joe wears Arc'teryx Veilance jacket, Edwin Overworks pants, Nanamica shirt and Buttero chukkas.

Superdenim Style No 3

Joe wears the Cabourn Stripe Shirt, Post Overalls Baker Short, Batten Anorak and Yuketen Camp Moc

Superdenim Style No 2

Joe wears the Luniettes Kollektion Shades, Real McCoys Hooded Sweat, Edwin Overworks Denim, Gitman Shirt, Rocky Mountain Featherbed Parka Yuketen Blucher

Superdenim Style No 1

Joe wears the Batten Parka, Kato Chino, Gant Rugger Pullover Oxford and Trickers Bourton.

Nigel Cabourn Spring Summer 2012

Britain's Best Kept Secret? Maybe

Superdenim heads up to visit friends at one of the nicest yet undiscovered places in the UK - Northumberland. Wide open golden beaches, perfect blue clear waters. With wetsuits and boards in tow we lapped up the waves, the sunshine and the Bamburgh bangers.

Tokyo Fish Markets

It would be a close call between my passion in life - product or fish. Thankfully Japan provides ample opportunity to see many a great product and even better, the worlds best fish markets. Here are just a few images taken along the way.

The Real McCoys 12 oz Sweat.

Especially made for Superdenim, it is perhaps the best sweat in the world and its not just us that say that.

Arc'teryx Veilance FW11

We had a little time on our hands to pick ot the key details from our FW collection.

Filson, Seattle - Factory Tour

Trickers Factory, Northampton, England

Part 1

Viberg Boots, Victoria, Canada

We went to hang out with our good friend Brett Viberg for a week, seeing the beautiful cities of Vancouver and Victoria and of course the Factory.

Seattle - West Coast Field Trip

Lewis took a trip to Seattle to meet up with current and new suppliers, in between meetings there was a chance to take in a game and wander round downtown.

Trickers Factory, Northampton, England

We were fortunate enough to take a tour around one of Englands oldest shoe factories.